Wendy’s, fast food chain, announced that it is going to install self-order kiosks across one thousand stores all over the United States. This is an attempt to trim extra labor costs before the imposed minimum wake hikes aka ‘fight for fifteen’ where the minimum wage would be increased to $15 an hour. They were already struggling with the cost of wages in 2016. They tested these kiosks in 2016 and several locations and had positive feed back from customers and owners of franchises. These kiosks cost approximate $15,000 each and have a higher appeal to younger customers. Panera Bread also expressed interest in these kiosks, saying they improve productivity and are valuable during the lunchtime rush.
Wendy’s franchises “will likely look at the opportunity to reduce overall staff, look at the opportunity to certainly reduce hours and any other cost reduction opportunities, not just price,” Wendy’s CEO Emil Brolick said in 2015. California’s franchise-owned Wendy’s were struggling with the state’s $10 minimum wage while franchise-owned Wendy’s restaurants in New York could not offset the higher minimum wage in the state, where the minimum wage is $15.