The Skittles company must be feeling confused, having found themselves in the midst of a left-wing controversy after trying their best to sympathize with liberal causes. An attempt to pay tribute to LGBT Pride Month has resulted not in liberal kudos, but instead a backlash for the apparently ‘racist’ move.
Rather than selling their signature rainbow-colored candy, Skittles sold during Pride Month were to be a monochrome white. The company intended to donate a portion of each bag s0ld to LGBT charities and made the statement that, “During Pride, only one rainbow matters. So we’ve given up ours to show support.”
But the white skittles were viewed by some on the left as promoting white supremacy. Liberals took to Twitter to condemn the decision:
Also do white Skittles feel a little racist to anyone?
— Esther R (@polyeaster) June 14, 2017
Skittles went and pissed me off with this poorly veiled white supremacist pride candy shit.
— Grain (@Waquinoa) March 31, 2017
The Daily Caller reports:
The decision was met with backlash by those who felt that the move was racist and reminiscent of white supremacy. Jezebel’s Whitney Kimball wrote an article entitled, “It Is Agreed That White Skittles Were A Bad Choice For Pride Month.” TIME Magazine also wrote that critics had felt “the new direction was inadvertently tone-deaf, rather than supportive of LGBTQ people.”
This is not the first year that Skittles has released monochromatic candy during Pride Month — they did the same thing in 2016, but did not face the same amount of backlash.
Skittles removed all mention of white candies from its social media accounts. The offending candies are now only in stores in the United Kingdom, although customers in North America can buy the white candies on Amazon. The switch to white began in March and will conclude in September.