We have witnessed many companies bowing to liberal political pressure in the past few years. Rather than pay attention to their target market, these companies alienate them and choose those who don’t line their pockets. Recently, Nike decided to cater for Muslims and this might just work to their disadvantage.
During the 2012 Olympics, women competing in Hijabs inspired Nike’s new line of sportswear they just implemented-The Nike Pro-Hijab.
This new line is scheduled for formal launching in the spring of 2018 to cater for the increasing number of Muslim women ‘embracing sports’
The Freedom Daily reports:
‘This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London.’
The company added the Pro-Hijab was designed after athletes told Nike they ‘needed it to perform better’
A Nike spokesperson told Al Arabiya English they came up with the concept after Al Haddad visited its research facility at their global headquarters in Oregon, US.
The spokesperson said: ‘We worked with Amna and a variety of other athletes to see what they needed and wanted in a performance hijab.
‘What we heard was that women were looking for a lightweight and breathable solution that would stay in place without concern of shifting.’
Nike’s entire line is absurd, to begin with, but they made a choice to bend to a religion that oppresses women. Muslim women are treated like animals and have little to no rights, but then they decided to design them a Hijab. Quite unreasonable!