In an attempt to be politically correct, Nike is launching an item called, “Nike Pro Hijab.” This is an attempt to give muslim women who are athletes global representation for athletic sportswear. This line is set to launch in the Spring of 2018.
There is an ongoing viral video campaign of a Middle Eastern Woman who is an athlete that leads with the line, “What will they say about you?”
This item has been in the works for more than a year, but is said to have been requested for much longer, as far back as 2012, because there has been a cultural shift in religious muslim women embracing athleticism and sports.
From Al Arabiya:
Female Muslim athletes will finally have global representation for their athletic sportswear after Nike announced it is launching the Nike Pro Hijab. A source from Nike confirmed the recent viral video campaign that featured female Middle Eastern athletes entitled “What will they say about you?” was a precursor for the launch of the new Nike Pro Hijab line, which will go on sale in Spring 2018. “The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike read. “This movement first permeated international consciousness in 2012, when a hijabi runner took the global stage in London,” the statement added.