As the oscars went on last night, actors and entertainers threw out joke after joke at President Trump, which was expected, after several strong statements at other award shows this week, and Hollywood’s general attitude towards the White House, it became clear that left-wing politics was causing the oscar’s ratings to drop even further.
Ending up to be the longest oscars in 10 years, the 89th Academy Awards ratings continued to drop for the second consecutive year. Reports say, “Early numbers have the lengthy show off 4 percent from comparable stats in 2016, averaging an overnight 22.4 rating among metered market households. That measurement, courtesy of Nielsen, is shy of last year’s — which saw its overnight score (a 23.4 rating) ultimately translate to 34.43 million viewers.”
After polls and reports all week about viewers disliking Hollywood’s politics, and people ready to “change the channel” if it got too political, this ratings are not particularly surprising.
The Hollywood reporter has more:
A long and eventful 89th Academy Awards continued the ABC telecast’s recent downward ratings trend.
Early numbers have the lengthy show off 4 percent from comparable stats in 2016, averaging an overnight 22.4 rating among metered market households. That measurement, courtesy of Nielsen, is shy of last year’s — which saw its overnight score (a 23.4 rating) ultimately translate to 34.43 million viewers.
Sunday’s Oscar telecast came in at a bloated three hours and 49 minutes, ranking as the longest in 10 years, but only those who stayed up past midnight for the announcement (and re-announcement) of this year’s best picture caught the night’s most memorable moment. The producers for La La Land were interrupted, mid-acceptance speech, when it was revealed that Faye Dunaway and Warren Beatty had named the wrong winner and that Moonlight had actually taken the night’s top honor. No matter how many people watched the show, that will surely linger as the defining point of the 2017 Oscars.
Despite the long running time, there also wasn’t any big dip towards the end. The telecast was relatively steady throughout, pulling the biggest showing during the 9 o’clock ET hour.
Leading into the big night, ABC’s Oscars had suffered two consecutive years of dramatic dips — losing almost 10 million viewers between 2014 and 2016. But the show remains a lucrative flagship for ABC, which again reaped north of a reported $115 million in ad revenue from this year’s show. ABC and the Academy of Motion Pictures Arts and Sciences got a jump-start on broadcast rights in August, extending the current contract through 2028. And, for their part, ABC and corporate Parent The Walt Disney Co. made their involvement a bit more known this year — naming their own Jimmy Kimmel as host for the first time.
If the Oscar dip holds in final numbers, blame will likely be thrown at a variety of factors — including running time, the box-office pull of this year’s nominees and, for some, the expected political humor and messaging. But to rank as the least-watched Oscars on record, the ceremony will have to fall below the 2008 ceremony hosted by Jon Stewart. That show came in just shy of 32 million viewers after a 20.8 overnight rating.
A great deal of Oscar attention this year focused on how the telecast would handle the current political climate. The Golden Globes, after all, culminated in a rousing speech against U.S. President and Apprenticeexecutive producer Donald Trump by lifetime achievement award winner Meryl Streep. And the Screen Actors Guild Awards, albeit a much smaller TV platform, were dominated by winners speaking out against the Trump administration’s travel ban targeting Muslims. Kimmel got in the obligatory jabs at Trump, but they weren’t as central to the tone of the telecast as many might have thought.