In February 2017, Target lost approximately $15 billion because of its ‘transgender’ bathroom policies, which are ridiculous to implement if you give it any thought. Most companies have done nothing about this issue because it’s absurd to think about implementing any policies that would actually check what people’s genitals are before sorting them into the bathrooms associated with their gender, but Target decided to push its liberal politics and suffered a major financial loss.
Now, Starbucks is still facing hardship after the announcement that it would hire 10,000 ‘refugees’ in the United States and across the world after President Trump’s executive order temporarily banning travel on seven Muslim-majority countries that have a high association with terrorism. This decision hit them where it hurt, their pockets, and now the shareholders are giving Schultz heat for his decision.
From Young Conservatives:
Millions of Americans have fallen out of the labor force since 2007, so Starbucks’ policy caused a consumer pushback, and Starbucks brand name took a major hit among potential customers. Perception levels of the Starbucks brand name fell by an incredible two-thirds since its January announcement, according to a YouGov survey, as reported by Yahoo Finance. The stock value dropped below $54 per share but has since recovered to $55.89.
It is not hard to understand why some are offended by Schultz’s refugee hiring policy, wondering why an Iraqi refugee would be allowed to “cut in line” in front of a veteran, teenager, senior, or legal immigrant that would love to have a Starbucks-type job. When confronted about his company’s diminished value and why he promised to hire refugees over Americans, Schultz dodged the questions, then responded by saying his policy is “based on principle,” instead of politics.