Kid Rock, conservative entertainment star and “American Badass,” is not making any bones about his new American-made line of barbecue grills.
In fact, the Michigan native is combining his love of firearms and dynamite with a new ad campaign for the American Badass Grill. In the video, Robert “Kid Rock” Ritchie himself appears to load a 50-caliber bullet into a sniper rifle and take aim at an outdoor grill imported from China. By the way, the Chinese-made grill also happens to be lined with explosives.
Click the video below for the boom.
Not ironically for the Republican rock icon, the ad is similar to a 2016 campaign-season ad in which now-elected Missouri governor Eric Greitens was shown “blowing up Washington” with TNT.