Ivanka’s line is just proving that there is no such thing as bad publicity. Her eponymous women’s fashion is reporting record sales figures despite the liberal’s call for a boycott and the controversies surrounding President Trump. The President of Ivanka’s fashion brand, Abigail Klem, said that the brand recorded some of the best performing weeks in February. She further told Refinery29 “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
The Hot Air reports:
The Refinery29 article takes a more cautious approach to this claim, though. Reporter Ana Colon notes that the line got a huge boost in online searches after the boycott, going from being ranked by Lyst eleventh among all brands by order count, and highest among all those in the Ivanka Trump Collection class of high-couture brands. That was an improvement from being ranked 550th the month before, so clearly the higher profile had a big impact in the immediate time frame around the boycott.
This demonstrates that the dynamic between boycotts, publicity and interest are doomed to failure even while being a legitimate free-market response. When boycott succeeds, most people are not aware that the first response is curiosity, rather than rejection