What is known as “The Modest Fashion Week,” is an event thrown to cater to Muslim consumers, was put on this year by an Anti-Trump brand who actually refuses to sell their products to supporters of President Trump.
London already has a high count of Muslims, and that number is on the rise. They are the biggest growing consumer market in London, according to Breitbart.
More than 40 “modest” designers signed up for the event, with a very excited hijab-clad audience enjoyed the spectacle. The Daily Mail says, “founder [of company ‘Africa Fashion’] Roda Abdi described modest fashion as: ‘Making sure length of the clothes is appropriate, not sheer, and no slits or cuts which would make the clothes unsuitable for modest wear’.
The event was organized by company Haute Elan, which specializes in “modest” clothing and exports world wide. Event organizer Romanna Bint-Abubaker, founder of modest fashion website Haute Elan, told Sky News: “The fastest growing global consumer is at the moment the Muslim market. One in three people – by 2030 – will be a Muslim in the world – that’s a huge population.”
Official sponsors of the Muslim-friendly event Illamasqua have announced they are staunchly opposed to populism, last week promising that the brand will “never knowingly sell” their products to Trump supporters.
In a statement posted to its website the company says it’s “horrified” by the U.S. president’s actions, declaring: “We refuse to remain silent while extreme right-wing populism gains momentum… wherever it is happening.
“As such, we will never knowingly sell our products to people who support President Trump’s values”, the post by Illamasqua founder Julian Kynaston continues, before demanding that would-be customers sign an “anti-fascism pledge”.
“We know we can’t stop anyone buying our products. But we also know that no matter how hard some people work to make themselves beautiful on the outside, make-up can never hide the ugliness inside”, the blog post reads.