According to reports by Market Watch, in 2011, ESPN had 100.1 million subscribers. In 2016, that sharply plummeted to 88 million. This drop was a big hit to Disney, with losses being up to $7 a subscriber.
“A floundering ESPN, with rising costs and declining viewership, continued to sink Disney’s DIS, +0.29% financial results during its fiscal first quarter.
The world-wide leader in sports lost subscribers, while average viewership and advertising rates declined and programming costs grew.”
Much of this loss is due to the left-wing politics that ESPN has started to mix into its every day coverage of sports.
According to the Gatewaypundit and Breitbart:
“Indeed, even ESPN itself seemed to walk up right to the edge of admitting it has gone too far to the political left with a piece by the network’s ombudsman exploring the problem. A long piece back in November by ESPN ombudsman Jim Brady presents evidence that complaints have resonated, even inside its executive boardroom, that they have become far too liberal. Unfortunately, even as Brady comes close to admitting that conservatives are quashed and liberals given free reign, he doesn’t quite admit to what millions of fans see with their own eyes.”