Dove recently went to shame the new president, using their business platform to make a political statement. They clearly weren’t expected the response to be people upset about what was being said about America’s leader.
The ad campaign ran in the U.K. but crossed the pond quickly after it was printed where it upset many Americans who didn’t appreciate what many thought was funny.
As described by OccupyDemocrats, the campaign was mocking an interview where Kellyanne Conway said that the Trump Administration offered “alternative facts” when Trump was accused of spreading lies. The word took off with Democrats, who assigned it to anything that they claimed wasn’t real.
Dove’s new ad plays on this rhetoric with a list of clear falsehoods about their products to say that these claims are just as ridiculous as what Trump says:
The #alternativefacts advertisement appeared in several prominent British newspapers including the Guardian and the Times. While the Democrats delighted in it, there are more patriotic customers that aren’t too happy about it and will prove it with their wallets.
Ironically enough, OccupyDemocrats defended these ads by saying it’s important to point out “an administration committed to distortion or concealing the truth at every turn, impeding citizens’ attempts to hold Trump accountable to is duty to serve them.” In saying such, they too are guilty of “alternative facts” since their claim suits the Obama administration better than Trump’s.