One part of branding is to have a catchy slogan that people will remember. One that the people can rally behind. Democrats came up with some real winners during the 2016 Presidential election cycle.
Who could forget gems like:
- “Hillary For America”
- “Forward Together”
- “Fighting for us”
- “I’m With Her”
- “Stronger Together”
- “When they go low, we go high”
We wonder why none of those got Hillary elected.
Remember when Bill Clinton’s campaign slogan was “It’s the economy, stupid“?
Now, that was a winner!
NY House Dem Caucus Chairman Joe Crawley explains:
“That message is being worked on. We’re doing everything we can to simplify it, but at the same time provide the meat behind it as well. So that’s coming together now.”
I shouldve corrected this immediately; I've deleted original tweet. Full slogan is "A Better Deal: Better Skills, Better Jobs, Better Wages"
— Jeff Stein (@JStein_Vox) July 20, 2017
Hmm. On second thought, better not!
Someone should tell the Democrats that having a catchy slogan doesn’t make up for the party not having any direction.
What do they want to achieve in the future? What’s their vision for America and Americans?
Or will they stick with Hillary’s, “Vote for me because it’s my turn.”
The Black Sphere reports:
The Democrats love their slogans.
“Yes we can!” comes up with more nonsense than anybody else. Here is the list of 2016 campaign slogans tried by Hillary Clinton.
Shocking that none of those stuck.
How about this: “Hillary Forward for America Together Fighting For Us I’m With Her Stronger Together So When they go low we go High!”
Whew! That’s a mouthful, Monica!