CNN, according to findings by YouGov, now trails far behind in popularity when compared to Fox News in recent months. Their perception levels have been falling behind for the past three months, first starting in August, with a sharp decline in the middle of October, hitting bottom around Election Day. The levels remained low for a few weeks after election day based on reports of fake news and their effect on the election. CNN has still not fully recovered since these incidents. MSNBC and Fox News dropped as well around this time period, but neither of them fell as sharply as CNN.
The decline of all three networks indicates consumers may have been fatigued or fed up with the non-stop coverage of the Presidential election and its aftermath. YouGov BrandIndex measured CNN, Fox News Channel and MSNBC with its Buzz score, which asks respondents: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” MSNBC’s perception rose 50% while CNN’s has been bumpy. Both networks are scoring in negative sentiment territory while Fox News Channel is right at the neutral mark, with equal positive and negative.
CNN president Jeff Zucker’s assertions that President Trump’s constant battering of the network these past two months seems to have inflicted small damage on the network’s consumer perception appear to be true.