Ivanka Trump’s clothing line has sorely contested by the left, calling for boycotts on her products. However, due to tremendous pro-Trump support, Ivanka’s line has shown record-breaking numbers for the month of February.
In an interview with Refinery 29, company president Abigail Klem said: “Since the beginning of February, they were some of the best performing weeks in the history of the brand. For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
While Nordstrom and some other stores have stopped selling the line, claiming “poor sales,” Ivanka has been able to shut that down.
Ivanka’s perfume has been on top of Amazon charts, and other products have been doing increasingly well on her Zappos page, and other retailers.
That represents an increase of 346% from January, when the brand ranked at 550 on the site.
The Daily Mail has more:
February was a roller coaster month for the brand, from which Ivanka stepped down in January one week before she and her family moved to Washington DC.
It all began when President Trump lashed out at Nordstrom for dumping his daughter’s clothing line.
‘My daughter Ivanka has been treated so unfairly by Nordstrom,’ the president wrote on Twitter last month. ‘She is a great person – always pushing me to do the right thing! Terrible!’.
White House Press Secretary Sean Spicer then defended President Trump’s comment later in the day, saying that he was responding to ‘an attack on his daughter.’
Spicer also implied that the Seattle-based retailer made the decision to drop Ivanka’s line because they did not agree with President Trump’s ban on immigrants from seven Muslim-majority nations entering the country.
But Nordstrom revealed in a statement to DailyMail.com at the time that Ivanka was personally told about its decision in early January – weeks before the travel ban.
‘To reiterate what we’ve already shared when asked, we made this decision based on performance,’ read the statement. ‘Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now.’
The statement went on to read: ‘We’ve had a great relationship with the Ivanka Trump team. We’ve had open conversations with them over the past year to share what we’ve seen and Ivanka was personally informed of our decision in early January.’