James M. Jeffrey of Robertsdale, Alabama, shot and killed himself on Facebook live over the breakup with his girlfriend. Facebook officials didn’t notice the video and the disturbing footage remained streaming for an entire 24 hours.
The video ended up getting more than 1,000 views. This was the first case like this for the small town sheriff’s department in the Alabama city where Jeffrey was living. The police are hoping this doesn’t set off a dangerous new trend where they live.
“We have a lot of work and we will keep doing all we can to prevent tragedies like this from happening,” Facebook CEO Mark Zuckerberg said at a speech last week. Facebook has recently come under fire for instances exactly like this in the last few weeks.
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The incident follows a string of international violence on Facebook over the past week. On Easter Sunday, an Ohio man fatally shot an elderly man on Facebook Live. On Tuesday, Thailand resident killed his 11-month-old daughter on Facebook Live before committing suicide.
Last month, Facebook announced that they have plans to integrate real-time suicide prevention tools into Facebook Live. They also stated they will add live-chat support options from organizations such as the National Suicide Prevention Lifeline and the Crisis Text Line.
“We have a lot of work and we will keep doing all we can to prevent tragedies like this from happening,” Facebook CEO Mark Zuckerberg said at speech last week.