The Obama administration is removing advertisements for junk food and unhealthy drinks in schools. Michelle Obama’s “Let’s Move” campaign and the Department of Agriculture revealed the new rules yesterday and said they will ensure any marketing falls within their standards of promoting healthy practices. One of the ways these new rules will affect schools is that scoreboards will not be allowed to advertise Coca-Cola, but could advertise for Dasani water or Diet Coke instead.
“The idea here is simple. Our classrooms should be healthy places where kids aren’t bombarded with ads for junk food,” said Obama. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be undone by unhealthy messages at school.”
The announcement was also followed by plans for an expansion of a nationwide initiative to provide free lunches and breakfasts to all students in 22,000 schools that serve primarily low-income students. White House officials said in a statement that expanding the pilot program “will help as many as 9 million American children eat healthy meals at school, especially breakfast, which can have profound impacts on educational achievement.”
While Michelle’s approval numbers have remained significantly higher than that of her husband’s, she has committed some faults in recent months that have alienated some of her supporters. Last month, she used taxpayer money to charter a private plane roundtrip to Hawaii to celebrate her 50th birthday at Oprah Winfrey’s beach house in Maui.
(Photo: Associated Press)