Megyn Kelly is dominating liberal media in prime time news ratings. The conservative Fox News anchor’s new show, The Kelly File, beat out the shows of Piers Morgan, Rachel Maddow and Dr. Drew by outstanding margins. Her 9 p.m. program averaged nearly 2.5 million viewers each night between October 28 and November 24, which was more than the combined average of both Maddow, Morgan and Dr. Drew combined. Piers Morgan Live averaged 454,000 viewers, the Rachel Maddow Show averaged 914,000 viewers and Dr. Drew averaged 259,000 viewers.
The huge ratings jump was vindication for Fox News after shaking up their prime time lineup that hadn’t change in over a decade. As part of that shuffle, Kelly was moved from a daytime slot to 9 p.m., Sean Hannity was bumped to 10 p.m. and Greta Van Susteren was pushed to 11 p.m.
Kelly said last August that she was looking forward to the prime time move and ready for the challenge. “Roger Ailes hired me nine years ago when I was new to the business and he had little other than instinct to suggest it might work out,” she said in a statement. “I was grateful to him then, remain so today, and am excited for this next opportunity.”
The decision to move the controversial Kelly to prime time was seen by many TV insiders as a strategic attempt to boost ratings for Fox News. The network suffered major ratings dips in the first half of 2013, but was still at the top of the ratings among news channels; last summer, prime time anchors Sean Hannity and Greta Van Susteren recorded their worst demo ratings ever in the 25-54 age bracket, while Bill O’Reilly’s ratings dropped 26 percent.