According to Amazon.com, etch-a-sketch sales have soared since Romney’s advisor said they’d shake up the campaign once they hit general election mode.
Eric Fehrnstrom:
I think you hit a reset button for the fall campaign. Everything changes. It’s like Etch A Sketch; you can shake it up and we start all over again.
And on Twitter, he says:
Etch A Sketch stock is up? Psst, I’ll mention Mr. Potato Head next. Buy Hasbro.
And in a statement Ohio Arts said:
“Happy to see Etch A Sketch, an American classic toy, is DRAWING attention with political candidates as a cultural icon and important piece of our society. A profound toy, highly recognized and loved by all, is now SHAKING up the national debate.”