When a young woman saw a red Christmas sweater at Target, she was outraged when she saw the letters OCD printed on the front. Usually, an acronym for the mental health problem, obsessive compulsive disorder, that plagues approximately 3.3 million people in the United States, Target spun the stigma and labeled the sweater “Obsessive Christmas Disorder.”
The PC police had a fit over the sweater and began posting comments and complaints about it online this week. Has Target mocked people with OCD, or are people just too sensitive.
See the reactions from both sides below and make your own decision.
When a young woman who has been diagnosed with OCD saw the sweater, she felt like the red and green sweater mocked her and poked fun at her serious mental disorder.
“Target, as someone with OCD I’d really appreciate it if you didn’t sell my illness as a fashion statement,” Twitter user Reign Murphy tweeted with a photo of her holding the sweater.
Thousands of people had a similar reaction to the controversial sweater. People went so far as to blast the Minnesota-based retailer for mocking millions of people with a “serious mental illness”
“Today at Target I saw a sweater that said ‘OCD Obsessive Christmas Disorder’…why is trivializing a mental disorder so widely accepted?” one tweet about the sweater read.
Target had to apologize to anyone who was offended by the shirt, but they have not pulled the joke item from their shelves.
“We never want to disappoint our guests and we apologize for any discomfort. We currently do not have plans to remove this sweater,” spokesman Josh Thomas said in the statement.
Another Twitter said “Boo, Target. You’ll end up on the naughty list if you keep making light of illnesses like OCD.”
Target has been at the center of similar PC police controversies. One example is when they were selling “building sets” and “girl’s building sets.” Offended shoppers wanted to know why girls and boys couldn’t use the same toys or why wasn’t the normal building sets okay for girls to use.
Additionally, Target was blasted for selling a woman’s t-shirt with the word “Trophy” plastered on the front. The shirt, which inspired a successful petition, was removed from the store for being sexist.
“The truth is that millions of women and young girls are taken as ‘trophies’ every year in war, sex trafficking, slavery, and rape,” the petition said, Fortune reported. “Labeling any person as a ‘Trophy’ is demeaning their humanity and objectifying them as a tangible object that can be bought, used, and disposed of.”
After the “Trophy” controversy, Target issued an apology to their offended customers. It read:
“It is never our intention to offend anyone,” the company’s statement read. “These shirts are intended as a fun wink and we have received an overwhelmingly positive response from our guests.”
With over 1,900 stores in North America and the second largest discount retailer behind Walmart, millions of people shop at Target.
It is hard for them to sell anything without offending someone.