Maybe people today are just a little too sensitive or maybe they have good reason to see things the way they do. A Red Cross pool safety poster is the latest target of political correctness. The poster depicts basic rules for the pool in a cartoon-like fashion. Some of the rules included in the poster are, watch out for others when diving, no horseplay, no running, and no glass beverage containers in the pool area. The poster indicates which behaviors are not allowed, by designating them with the words, “not cool,” and those that are allowed, with the word, “cool.” So far, no problem, right?
The problem with the poster is that children of color are breaking the rules and are labeled as “not cool,” whereas, white kids are behaving properly and labeled as “cool.” There are exceptions, however. If you look at the kid at the top right of the poster, he appears to be white and is breaking the rules. That one white kid is labeled “not cool.” What about the two kids running? A child of color and a white child, both running and labeled “not cool.” There are also two pairs of children, one white and one of color, that have not been labeled one way or the other.
The Red Cross has issued an apology and removed the posters from their facilities. Social media was buzzing with tweets and posts from those who are offended and appalled as well as those who see nothing to fuss about.
“Hey, @RedCross, send a new pool poster to @SalidaRec bc the current one they have w your name on it is super racist.”
“Red Cross apologizes for ‘super racist’ pool safety poster, as we all drown in an INSANE PC world.”
Independent Journal reports:
When Margaret Sawyer, a mother of two, saw a certain American Red Cross pool safety poster at a Salida, Colorado, pool, she was upset by it and took action. Sawyer spoke to the lifeguard on duty and also wrote a letter to the pool facility.
But then while still traveling with her family, she saw the same poster at another pool in Fort Morgan, Colorado. This time, she not only reported it to management but took to social media, sharing a photo of the offending poster.