‘Duck Dynasty’ Ratings Drop Sharply; Did Liberal Media Get Its Way?
Did the liberal media get its way in relentless attacking Duck Dynasty cast member Phil Robertson for exercising his constitutional right last month? The reality star declared that homosexuality was a sin in an interview with GQ magazine, prompting A&E to suspend him indefinitely before lifting the ban after a week. Media outlets slammed Robertson as both homophobic and racist for other comments he made stating that black people were treated well during the pre-civil rights era. Although the new season of the show went on as scheduled last week, it appears that the barrage of bad press may have done its damage.
The fifth season premiere of Duck Dynasty showed that the ratings declined significantly. Roughly 8.5 million viewers tuned into the season premiere last week, down 28 percent from the 12 million viewers who tuned in for the Season 4 premiere. Because the season premiere of a show is typically the highest rated, it’s expected that these numbers will also decline further as the season progresses. However, it still finished as one of the highest-rated shows that night.
The sagging ratings might also not end up harming the family brand. Duck Commander, the company owned by the Robertson family, is teaming with gunmaker Mossberg to release a series of Duck Dynasty guns that include nine different shotguns, a semiautomatic rifle and a semiautomatic pistol. The product deal proved to be so popular that Mossberg’s site crashed after the announcement was made. A spokesman for Mossberg said the firearms will come in a “waterfowl pattern” camouflage and bear the Duck Commander logo of a duck in flight. The guns will also come with an American flag bandana “like the one worn by Willie” on the show, although not all of the weapons are suitable for duck hunting.